Here’s one technique for branding your business on Facebook that costs next to nothing.
It’s called, “Bad Ad Branding”. I first heard about this strategy from Ryan Diess’s FB Ad Power Course and I think it’s worth sharing with you.
Bad ad branding is a strategy that consists of running bad looking Facebook ads that no one wants to click on. The flip side of this strategy is you benefit from the impressions or branding that takes place.
These ads would contain your logo, business name and a short phrase about your business. Nothing to grab the viewers attention and entice them to click on it. Here are a few examples of bad ad branding:
Examples of Bad Ad Branding
I wouldn’t worry to much about this as you can set your daily budgets within Facebook. Let’s not forget, the strategy is to have a bad ad that no one wants to click on.
Why Facebook Bad Ad Branding Is Good For Your Business
As a business owner, you want to be everywhere your potential customer is. Surrounding them with your message. This includes Facebook.
You can surround your prospect with bad ads for less than $10 dollars a day. Keeping you top of mind. Just make sure to laser target your ads to the right people.
Now if you want to take it a step further you could run a combination of bad ads with good ads. This will give you prospects now and keep you top of mind for those sitting on the sidelines.
Now it’s your turn…
Do you think bad ad branding will help your business? Why not test it?
If you’re already participating in bad ad branding on Facebook what’s been your experience? Let’s hear about it in the comments section below.
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